Superbrands lists “Krassi” Mayonnaise as an exclusive brand that stands out and predominates over any other brand on the national market
November 28, 2019, Sofia. The global organization Superbrands presented its award for excellent branding to “Krassi” Mayonnaise, by which recognizes it as a leading consumer and business brand on the Bulgarian market. The official publication known as “Branding Bible”, which presents the contemporary achievements of the strongest brands in the country, was also presented at the official ceremony which took place at Sofia Event Centre. The publication also tells the story of the quarter-century existence of “Krassi” mayonnaise factory, its successful achievements, the social responsibility campaigns of the company, and the path on which “Krassi” became a distinguishable, emblematic, and favourite product on the Bulgarian market.
The methodology for selecting and evaluating the brands is universal for all the 80 countries implementing the Superbrands promotional programme. The selection process is carried out in two stages: by a confidential vote by the members of the Superbrands Bulgaria Board, an independent expert jury, and by a national consumer vote on the Internet, realized with the partnership of the leading market research institute GfK Bulgaria. This gives the opportunity to consider the expert opinion and the consumer opinion parallely. During the evaluation process, experts and consumers are guided by the definition and criteria for Superbrands by the world organization – a brand that must demonstrate quality, reliability and difference.
Superbrands lists “Krassi” Mayonnaise as an exclusive brand that stands out and predominates over any other brand on the national market.
On receiving the award, the manager of “Krassi” Mayonnaise Factory, Daniela Avdzhieva, noted that she is excited to receive the Superbrand Award in the year of the quarter-century anniversary of “Krassi” and that this is another award for the brand which is the leader of the mayonnaise market in our country. We put the responsibility to offer a safe food product first, that’s why “Krassi” is “The best mayonnaise” on the market with its taste and quality, we set the standard for traditional mayonnaise in Bulgaria!
This year, “Krassi” Mayonnaise was listed as “Favourite Brand” of Bulgarian consumers for the fifth consecutive time.