Yesterday, the Golden Heart awards for charity and corporate social responsibility were presented at a stylish ceremony at the Intercontinental Hotel. The main purpose of the organizers is to motivate institutions, companies, and individuals to become more involved in different social problems. The awards are presented for initiated, implemented, and supported socially significant campaigns and social projects related to various social issues. The successful world record of “Krassi” Mayonnaise Factory belongs to the “Sustainable Development and Innovation” category and it had its charitable sequel as well. All the mayonnaise involved in the record-breaking achievement was donated to the Nursing Home in Ruse, the “Hope For a Worthy Life” Association in Plovdiv, the “Milosardie” Home For Adults With Physical Disabilities, and the Social Patronage enterprise of Sofia Municipality.
The record is already included in the Guinness Book of Records and was set at the end of 2019 to mark the 25th anniversary of “Krassi”. A pot 1000 times larger than the original one was filled with mayonnaise in front of a large audience at the unique event. The giant pot contained 221.4 kilograms of mayonnaise. “The record not only bears the name of “Krassi” mayonnaise but is also an achievement for Bulgaria”, Guinness Association members commented. For more than 10 years “Krassi” Mayonnaise Factory has supported the prevention of social exclusion of children and adults with various disabilities as its mission. The company supports “The World is for All” festival, as well as the Bulgarian Wrestling Federation, the Hope for a Decent Life Association for People with Disabilities, and the Social Patronage.